Google, Europe Cryptocurrency Advertising Require 'MiCA Certification'

Google will significantly strengthen its cryptocurrency advertising policy within Europe starting from the 23rd. According to CoinTelegraph, this measure is a follow-up response to the implementation of the European Union's 'MiCA (Markets in Crypto-Assets)' regulation.

According to the revised policy, exchanges or wallet service providers that wish to conduct cryptocurrency-related advertisements within Europe must hold a MiCA or Cryptocurrency Service Provider (CASP) license, and in addition, receive separate advertising certification from Google.

The strengthening of this regulation is a measure to enhance investor protection in the European market and increase advertising transparency. Projects or companies that do not meet the requirements may have their advertising placements restricted. From the perspective of cryptocurrency startups or marketing agencies for whom inflow through advertising is important, the barrier to entering the European market has become even higher.