Morgan Stanley, Promotion of introduction of cryptocurrency trading on online trading platform

Morgan Stanley Preparing Cryptocurrency Online Trading Service (Source: Newsis)

Morgan Stanley is specifically reviewing the addition of cryptocurrency trading functionality to its subsidiary online brokerage platform E*Trade. Internal discussions have already started since the end of last year, and the goal is to integrate major cryptocurrencies like Bitcoin and Ethereum into the platform by 2026. Although the service launch date is not yet confirmed, this plan is evaluated as the most significant attempt by a traditional financial institution to formally offer cryptocurrency trading to retail investors in the industry.

It is reported that Morgan Stanley is reviewing collaboration plans with cryptocurrency-related companies to expand digital asset services. Until now, they have provided services centered on ETFs, options, and futures products for large asset holders, but now they are seeking to expand into a more public market.

Such movements seem to be significantly influenced by recent policy changes in the United States. President Donald Trump has clearly maintained a favorable attitude toward the cryptocurrency industry since taking office, and has directly participated in several blockchain projects. President Trump signed an executive order for strategic Bitcoin reserves and took measures to ease the pressure from the Securities and Exchange Commission (SEC) on the cryptocurrency industry. In addition, he continues his pro-cryptocurrency initiatives by appointing a 'Cryptocurrency Czar' and demanding the preparation of clear industry regulations from Congress.

Morgan Stanley has not released an official position on this plan and is currently maintaining a cautious stance. The final decision will be materialized depending on regulatory approvals and the judgment of internal management.