Gemini, Nike·McDonald's and other US stocks tokenization… Launched for EU investors

The global cryptocurrency exchange Gemini has announced that it will tokenize stocks of large American companies on the blockchain and offer them to European Union (EU) investors. The tokenization targets are representative stocks with high consumer familiarity, such as Nike (NKE), McDonald's (MCD), Starbucks (SBUX), Coca-Cola (KO), and Yum! Brands (YUM).

This tokenization was achieved through collaboration with the blockchain-based securities investment platform Dinari, and these tokens were issued on Arbitrum, an Ethereum L2 scaling network.

The stock tokens are issued matched at 1:1 with actual stocks per share, allowing investors to receive real-time reflection of physical stock price movements on the blockchain. Additionally, transaction and holding records are managed through smart contracts.

Gemini stated, “This tokenization product is provided legally within the regulatory framework of the EU, and has been designed to allow global investors to access U.S. stocks without existing financial infrastructure.”

This measure is interpreted as a signal gradually breaking the boundaries between the cryptocurrency ecosystem and traditional finance, amidst the accelerating digitalization of global assets.