Walmart·Amazon, Considering Issuance Of Own Stablecoins…Shaking Card Financial Order?

Growing participants and pie in Dollar Stablecoin (Source: The Block)

Reports have emerged that American retail and distribution giants Walmart and Amazon are considering issuing their own Stablecoin. According to the Wall Street Journal (WSJ) on June 13 (local time), the two companies are expected to begin full-scale coin issuance once the ‘GENIUS Act’ being discussed in the US Congress passes and legal foundations are established.

Walmart has long sought entry into financial services and is hoping to reduce transaction fees and introduce a faster settlement system through its own Stablecoin. This is an innovative attempt that could directly impact existing card-based networks like Visa and Mastercard. Amazon is also reportedly exploring the potential use of coins within its shopping platform.

Stablecoins are virtual assets that reduce price volatility by linking their value to stable assets such as dollars, gold, and bonds. They have primarily been used in the cryptocurrency market or decentralized finance (DeFi), but recently they are expanding into global remittance methods and real-world payments.

WSJ analyzed that “this initiative is not merely a payment innovation, but an attempt to shake the structure of the existing financial order,” and that “the passing of the GENIUS Act will be a watershed moment for this project.” The bill is currently awaiting a vote in both the US House and Senate, and the policy direction of the White House and the Trump administration is also drawing attention.

In fact, news has spread that global companies such as Expedia and some airlines are also considering issuing their own coins, hinting at the full-scale popularization of ‘Stablecoins’ led by companies. It remains to be seen whether this will signal the shift of financial hegemony from ‘banks’ to ‘tech companies’.